After the Brazilian city of São Paulo has created precedents in 2006 with banning all outdoor advertising, including shop fronts, the debate spilled over to Argentina. The city of Buenos Aires has considered a similar measure to reduce visual pollution and thereby making the public landscape more enjoyable. Since then BsAs is keeping an eye on outdoor advertisements especially those infracting the city's new advertising codex. In 2008 it was decided to remove 40,000 illegal signs and billboards which is roughly 60% of the total amount of advertising signs and posters. So, is this empty billboard structure at the top of the building a sign of things to come?
Would you support an outdoor advertising ban in your city?