What is it that makes browsing a bookstore such a great pleasure? What makes it so different from downloading a pdf or ordering a book online? I guess it is the notion of discovery and the physical presence of books. Their feel, smell and disposition can be highly addictive. The bookstore El Ateneo has additionally an atmosphere that enhances these sensations. Its extraordinary history is still present all around. Hard to believe that El Ateneo, this adorable bookstore, ranked only second under the world's top bookshops according to a list published by The Guardian in January 2008.