The beaches around Punta del Este are still secluded and empty. But soon enough, visitors from all over South America will head to the exclusive Uruguayan resort at the Atlantic Ocean. Needless to say that those tourists are mostly upper and upper middle class people because Punta del Este is a first world village devoted to celebrating money. It is the hotbed of Brazilian and Argentine high society, or those who fancy themselves as such. The locals call them chetos, which is just another word for the rich, the snobs and their like. Let's see if they come as numerous as last year.