Like coffee and tea, not all yerba mate tastes the same. Still, it's always dazzling to see all those different brands and styles on one and the same thing. I personally don't taste any difference between all these sorts of Mate, but maybe this is because of the fact I haven't tried all yet. Yerba mate is mainly consumed in countries like Argentina and Uruguay. I found this shelf in a small grocery store in Montevideo which explains the hefty price tag; it's in Uruguayan peso.