I have no idea how old this advertisement really is but it exemplifies the weird world of Nike. Calling the neighborhood of La Boca a beautiful quarter borders on cynical manipulation. When street crime is prevalent, environmental pollution is evident, and poverty is overwhelming, can this area still be called a Barrio Bonito? Well, this is something I personally cannot fathom. However old this advertising mural may be, the situation in La Boca existed long before. How far can marketing freaks live from reality?