I suppose the frugal society is an ideal breeding ground for sustainability. Sustainability, in a nutshell, is the principle of an economic system that suits the demands of today without burdening future generations. In most high-tech societies where the maximization of revenue is the strongest economic impetus the buy and trash cycles become shorter and shorter. Hence, times are tough for the traditional gadgets. Not so in Argentina. It is truly fascinating what large numbers of old machinery you can find in daily life in Buenos Aires. Traditional machines that surely have seen better days which are still kept functioning and resilient like this old printing press. For sure, a certain adversity has unintentionally built a frugal society and forces people to be more prudent and more rational in their planning and spending.