Tuesday, November 24, 2009

Ava Chagall Sign Fail

Trash Bin and Ava Chagall Signpost in Palermo Soho in Buenos Aires, Argentina
This picture is a good example of an inappropriately placed sign. Here, the combination of content and context creates a completely different connotation to the original meaning. Ava Chagall is a luxury boutique in trendy Palermo Soho. The odd combination of their signpost with the waste bin evokes a veiled reference to the quality of their clothings. Don't get me wrong, neither do I know the boutique nor the quality of their clothings but I do know that this sign is ineptly placed. To me, it says, "Dispose your newly bought Ava Chagall acquisitions right here!"

There's another sign fail post on Buenos Aires Perception:
Buenos Aires Subterráneo Sign Fail

8 comments:

Luis Gomez said...

Great eye. Wonderful photo.

bfarr said...

Very funny : )

B SQUARED said...

Perfect! Speaks volumes.

Martina said...

I had a totally different idea: since I don't know Ava Chagall I thought of Marc Chagall. Next thought: Okay, colours might be Chagall'ish, but the style is not.
So to me this - without reading your comment - was a funny whitty photo at first ... a sign pointed at street art on a dustbin with - at least the second - name of a famous artist.

Andreea said...

Funny :)

Your EG Tour Guide said...

Very good capture!

Anonymous said...

I am the Ava Chagall owner, and I was surprised to find that the first thing that appears in the web when I googled my store´s name was this nasty article... The reason why the sign is pointing the bin is because someone must have moved it... I guess, someone thought it would be funny to do so. We were located (we are no longer there)on a thin side street so we had to make sure people would go that way to see us... Your article damages our business. In future, may be you can avoid publishing your nasty articles with the name of the store in the title of your publication...

Buenos Aires Photoblog said...

@Anonymous
This article is not nasty. The post is about an inaptly placed sign and not about Ava Chagall clothes. Nothing more, nothing less.