Wednesday, August 5, 2009

Massive Outdoor Advertising

Advertising Overkill at a Wall in the La Boca Neighborhood in Buenos Aires, Argentina
Advertising is like alcohol. Ironically, the more you consume, the less you remember. Ads are not necessarily a bad thing, neither is alcohol when consumed appropriately. The wall in the picture, though, serves as a perfect example of an advertising overkill in public areas. You may say that you know what it is like or you've seen worse. And you are right. In fact, we get randomly bombarded with ads all around the clock. Why? Simply because they are increasingly less and less effective.
Beyond sharing the same first letter, alcohol and advertising have another even more important similarity: We get used to it too fast!

6 comments:

Steffe said...

Massive they are. I'm not a big fan of advertising. But I do enjoy finding spelling errors in the ads that I do see. And I will often email the companies and inform them about my findings. They don't respond very often...

Your EG Tour Guide said...

Yes, the more we see them the less we actually see. Very true. How frustrating for advertisers. But something must be working or fewer people would be in debt up to their eyebrows.

Thought-provoking post.

Jacob said...

Great and funny commentary. I hate all that junk. There's got to be a better way!

Bob Crowe said...

You are exactly right. In the US is is uncommon to see ads covering the side of an apartment building but there are so many other annoying ways now.

RogerB said...

I can't believe that M&M's sales would go down without advertising in Buenos Aires. I like them, regardless of their advertising.

peenkfrik said...

This is like the energy-efficient version of the LED Ads in NYC Times Square. :)