This unobtrusive backlit sign indicates the location of a specialty shop of supreme interest for movie fanatics, cine-lovers and those who live to the cinema. Cine Sí is a store in San Telmo that is completely dedicated to cinema and visual arts. It has a highly specialized non-standard variety of international and local movies, magazines, books and other printed material. The movie selection available to buy and rent is rather limited but assorted with love and enthusiasm by a team of young people. They even rent equipment for film-making and photography.